Gottlieb Daimler drew a three-pointed star on a postcard for his wife, writing that it would one day shine over every engine and factory he built. After his death, his sons turned this symbol into a logo. The three points represent the company’s ambition to succeed on land, sea, and air. A four-pointed version was also patented, but the three-pointed one was chosen for its stronger visual impact. Since then, the core of the logo has remained unchanged.
Special equipment
This section features logos of companies operating in the field of specialized machinery used in construction, road works, industry, agriculture, logistics, and infrastructure projects. Here you will find brand marks of manufacturers and companies involved in the production and servicing of special-purpose equipment.
All logos are available for free download and are provided in formats suitable for both digital and print use. The files can be used for website design, presentations, catalogs, advertising materials, interfaces, media projects, and reference purposes. The section is regularly updated with new logos and covers a wide range of equipment—from construction and road machinery to industrial and agricultural solutions.
TOP-10
logos in this category


Mercedes-Benz: a drawing from a postcard

A little secret of the Ford logo
The Ford logo, with its iconic blue oval and elegant script, was first used in 1907. Here’s a fun fact: the famous handwritten font associated with the brand wasn’t actually created by Henry Ford himself, but by a company designer who simply copied his autograph! So every time you see the Ford logo, you’re looking at the “handwriting” of someone who never imagined it would become so iconic.

How the Guinness beer brand is connected to the Book of Records
The connection between the Guinness beer brand and the Book of Records dates back to the early 1950s. Brewery manager Sir Hugh Beaver proposed creating a reference guide to settle record-related disputes that often arose in pubs. In 1955, the first edition of Guinness World Records was published, originally conceived as a promotional project. Over time, the book of records became an independent international brand, no longer legally connected to Guinness beer.

The world’s first automatic electric kettle
Before 1955, you had to watch the boiling water yourself — look away for a second, and it would spill over. Russell Hobbs solved this problem by releasing the K1 — the world’s first electric kettle with automatic shut-off. The new product quickly conquered British kitchens and then the entire world. What seemed like a simple innovation became a true household revolution and marked the beginning of the smart appliance era no one had even dreamed of.

Interesting fact about the Apple logo
The first Apple logo, depicting Newton under an apple tree, was created in 1976 by company co-founder Ronald Wayne. However, in 1977, the now-famous bitten apple logo appeared, designed by graphic designer Rob Janoff. Rob received about $500 for his work — and no royalties, even though the logo became one of the most recognizable in the world.














