Deepal logo, an electric vehicle automotive brand, consists of a graphic symbol and a textual wordmark. The graphic symbol is designed as a downward-elongated triangular shape with clear symmetry and a pronounced central axis. Its form is created by three converging planes with soft inner curves, giving a sense of volume and depth while maintaining strict geometry. Visually, the symbol resembles a pointed shield or crystal and is used as an independent element of the brand identity. The DEEPAL wordmark is set in uppercase sans-serif letters with even spacing and carefully balanced proportions, emphasizing the technological and precise visual character. The logo is used both in the brand’s graphite-gray color scheme and in monochrome versions — black or white — depending on background and medium, while preserving a consistent structure across horizontal, vertical, and icon formats.
Deepal is an automotive brand of Changan Automobile, focused on the development and production of electric vehicles and next-generation hybrid models. The brand was introduced in the early 2020s as a standalone direction centered on intelligent technologies, electric platforms, and digital mobility solutions. Deepal develops production vehicles with an emphasis on energy efficiency, advanced driver-assistance systems, and software integration. As part of one of China’s largest automakers, the brand is actively expanding into international markets and is positioned as a technology-driven marque in the electric mobility segment.
