The Dixy logo, updated in 2024, features a stylized letter “D” inside an orange circle, with a green semi‑circle underneath suggesting a smile. The font of the name was softened and made more rounded. The logo retains the brand’s signature orange and green colors. It is now part of a unified visual system across the group that includes Dixy, while remaining recognizable.
Dixy is a Russian grocery store chain founded in 1999 and became part of the Magnit group in 2021. Since 2023 the chain has undergone a major transformation: stores have been modernized, interiors and assortments refreshed, and new approaches introduced to layout and service. The company focuses on fresh products, ready meals, and accessibility. In addition to its traditional neighborhood store format, Dixy has developed an online delivery service via its website and app, with orders fulfilled either from a nearby store or from a dedicated warehouse.
