
The DNS retail chain logo is crafted in a concise and recognizable style. It features the letters “DNS” set in a simple geometric sans-serif font, free of any extra graphic elements. The visual emphasis lies on the combination of the brand’s signature colors—white and orange—which can appear as white letters on an orange background or vice versa. This color palette ensures excellent readability and strong brand recognition across all formats, from storefront signage to digital platforms. The modern version of the logo maintains consistency with its past iterations while signaling the network’s focus on technology.
DNS was founded in Vladivostok in 1998, beginning as a workshop assembling and selling computers. Today, it stands as one of Russia’s largest retailers of electronics and household appliances, operating over 2,700 stores across the country and abroad. DNS develops its own tech brands like DEXP, invests actively in logistics, automation, and online commerce. The company shows steady growth, a flexible business model, and high brand awareness among consumers thanks to its broad reach, competitive prices, and customer-oriented approach.










