The Doosan logo for industrial and construction machinery is presented as a text-based mark consisting of the brand name set in bold uppercase letters. In the current version, a dark blue style is used, applied on a light background in corporate materials, on machinery, and on equipment. The typeface was developed specifically for the brand and features rounded letter shapes, ensuring good readability when applied to machine bodies and industrial equipment. This appearance of the logo was formed at the beginning of the 21st century as part of a corporate identity update and has since been used without significant changes. The brand name comes from the Korean word “두산”, traditionally translated as “small grain”, and is associated with the company’s historical philosophy of development.
Doosan Group is a South Korean industrial group founded in 1896, making it one of the oldest operating companies in South Korea. Over more than a century, Doosan evolved from a trading enterprise into an international conglomerate operating in heavy machinery, energy, infrastructure, construction and mining equipment, as well as the production of industrial engines and equipment. Under the Doosan brand, excavators, loaders, power systems, diesel and gas engines, and other solutions for industrial and infrastructure applications have been produced and continue to be manufactured. The company operates internationally, with production facilities and representative offices in various countries, and holds strong positions in the global heavy industry and construction machinery market.
