The DS Automobiles logo consists of two symmetrical graphic elements designed as metallic, angular shapes that form the letters DS. These elements join in the center to create an abstract yet recognizable monogram symbol. Below the graphic is the name DS Automobiles in a thin, straight typeface, highlighting the brand’s premium identity. The current logo has been in use since the brand separated from Citroën and reflects its commitment to design individuality and advanced technology.
DS Automobiles is a French premium car brand that is part of the global automotive group Stellantis. It was launched in 2009 as the Citroën DS line and became a standalone marque in 2014. The name “DS” is interpreted as “Different Spirit” or “Distinctive Series,” and also refers to the iconic Citroën DS model of 1955, which in French sounds like “déesse” — goddess. The brand focuses on innovation, refined design, and technology, with an emphasis on electric mobility. DS models are sold across Europe and other key markets, and the brand’s participation in Formula E supports the transfer of racing technology to its road vehicles.
