
The Jaguar logo was completely redesigned in 2024 — the traditional leaping jaguar symbol was replaced by a modern minimalist design that reflects the brand’s shift to an electric era. The current logo features the inscription JAGUAR in a thin, rounded, geometrically precise font. A round graphic emblem is also used — two symmetrical elements shaped like mirrored “J” letters combined into an abstract composition. In some visual materials, the brand features a stylized jaguar silhouette on a striped background — this element preserves a link to Jaguar’s visual heritage and enhances brand recognition.
Jaguar is a British automaker with nearly a century of history, founded in 1922 and renamed Jaguar in 1935. The company became renowned for elegant sports cars and luxury sedans, as well as motorsport involvement. Since 2008, Jaguar has been part of Jaguar Land Rover, owned by Indian automotive conglomerate Tata Motors. In 2024, the brand announced a complete switch to electric vehicles, with first serial EVs expected by 2026. The new direction positions Jaguar to compete with luxury automakers, emphasizing individuality, technology, and a visual departure from traditional car companies.








