
Klarna logo of a payment service and fintech company is designed as a wordmark and is used without additional graphic symbols. In the current brand identity, a dark wordmark on a pink rounded rectangle is used, or the same wordmark without a background, depending on the medium. The name is set in a sans-serif typeface with dense, rounded letterforms; the initial capital “K” stands out with its softly rounded upper part, which remains clearly recognizable even at small sizes. Pink is used as the brand’s signature color and is firmly embedded in the visual system, while the proportions and letterforms of the logo remain consistent across all versions and formats of use.
Klarna is a Swedish company founded in 2005 in Stockholm that develops digital payment solutions for e-commerce and offline retail. The brand gained its greatest recognition through the “buy now, pay later” (BNPL) model, allowing customers to pay immediately, with a delay, or in installments. Klarna provides merchants and marketplaces with a comprehensive payment infrastructure, including acquiring, transaction management, and tools to increase conversion. Over time, the company expanded beyond Scandinavia and became one of the leading international players in consumer payments, working closely with major online stores, marketplaces, and brands across Europe, North America, and other regions.













