
The logo of the Kolesa darom store chain, as well as its tire service centers and online shop, consists of a graphic mark and a text element. The mark features a green ring and a dark gray check mark resembling a confirmation tick; together they form the brand’s recognizable symbol. Next to it is the “kolesa darom” wordmark in the same color as the check mark, set in a sans-serif typeface with a geometric look, softly rounded corners, and uniform stroke width. The logo appears in horizontal and vertical layouts, and in versions for light and dark backgrounds: on a dark background, both the text and the check mark turn white, while the green ring remains the key color accent.
Kolesa darom (legal name: LLC “KOLESA DAROM.RU”) is a Russian brand that operates an online store and a nationwide network of tire service centers. Its core business is the sale of car tires, wheel rims, and related products, as well as on-site services such as tire fitting, balancing, tire repair, rim straightening, and seasonal storage. The brand format combines online purchasing with the option of installation and servicing at tire centers, which makes it widely recognized as a mix of retail and automotive service.














