
The Krasnoe & Beloe logo is a clear typographic representation of the name, with “Krasnoe” in red and “Beloe” in white, separated by the “&” symbol. In 2019, the visual identity was updated: the font was modernized and decorative elements simplified. This design choice emphasizes the brand’s clarity and recognition. The name refers to the chain’s original focus on alcohol sales: “red” evokes wine, while “white” refers to vodka and spirits.
Krasnoe & Beloe was founded in 2006 by entrepreneur Sergey Studennikov in the Chelyabinsk region. The company operates convenience stores with a compact range — from alcohol to everyday groceries and personal care items. Its success is built on accessible pricing, high turnover, and convenient locations. Today the chain includes over 20,000 stores in 77 Russian regions and is one of the largest retailers in the ultra-convenience segment.













