
The logo of “Lenta Zoomarket”, a Russian pet store brand, is arranged in two lines and based on Lenta’s corporate visual identity. The top line combines Lenta’s signature sunflower symbol and the word “lenta”, while the second line contains the word “zoomarket”. The lettering is set in lowercase sans-serif letters: the upper part of the logo may appear in gray or white depending on the background, while the lower line is usually yellow, although it may also be white on a yellow background. In the word “zoomarket”, the letter “r” stands out with a long curved tail, which makes the lettering more distinctive and adds a reference to the animal theme. This design preserves a direct visual connection with the main Lenta brand and shows that Zoomarket is a separate format within the chain.
“Lenta Zoomarket” is a specialized division of the Lenta Group in Russia focused on pet products. The company began developing this format as a separate chain of pet stores and later expanded it within its hypermarkets. Under this brand, it sells pet food, treats, litter, accessories, grooming products, and other pet supplies. The brand is part of Lenta’s retail system and continues to develop as a separate store format for pet owners.










