The Liebherr logo for construction, industrial, and household equipment is presented as a text-based mark consisting of the brand name set in bold uppercase letters. In the current version, the logo uses black lettering, most often placed on a light or yellow background applied in the branding of machinery and corporate materials. The typeface was developed specifically for the brand and is not a standard font, making the logo easily recognizable when applied to machine bodies, crane towers, and large-scale equipment. Throughout the company’s history, the logo has undergone only minor changes, mainly refining proportions and letterforms, while the core lettering and overall visual concept have remained consistent.
Liebherr Group is an international industrial group founded in 1949 by Hans Liebherr in Germany. The brand name is derived from the founder’s surname and has been used since the company’s establishment. Liebherr specializes in the production of construction, mining, and lifting equipment, as well as industrial equipment for various sectors, including transport and energy. A separate area of the group’s activities is the manufacture of refrigeration equipment for household and professional use, including refrigerators, freezers, and specialized storage systems. Over decades of development, the company has grown into a global group with manufacturing facilities and representative offices in many countries, maintaining an independent management structure and strong positions in the engineering industry.
