
The New Holland logo for agricultural and construction equipment is designed as a combined mark that includes a graphic symbol and the brand’s text name. On the left is a rounded emblem in which a generalized image of a plant with outward-spreading elements can be perceived, as well as a visual association with the tire treads of agricultural and construction machinery. To the right of the symbol is the NEW HOLLAND wordmark, set in uppercase letters in a proprietary typeface. In the current version, the logo is used in a flat design without a background panel and is rendered in dark blue. This version is applied as the primary one in the brand’s modern visual identity on machinery, in corporate materials, and across digital media.
New Holland is an international manufacturer of equipment for agriculture and construction and is part of the CNH Industrial group. The brand’s history dates back to the late 19th century and is associated with the town of New Holland in Pennsylvania, where one of its predecessor companies was founded. Through development and the consolidation of various production lines, New Holland evolved into a global brand covering several key machinery segments. Under the New Holland name, tractors, grain and forage harvesters, balers, sprayers, as well as construction equipment including excavators and loaders, are produced. The company operates internationally, with manufacturing facilities and a dealer network in many countries, and holds stable positions in the global special equipment market.













