The Lincoln logo features a four‑pointed star enclosed in a vertical rectangular frame with softly rounded corners. To the right of the emblem is the inscription LINCOLN in uppercase letters, set in a clean sans‑serif typeface and separated by a thin vertical line. The current version, adopted in 2012, uses a simplified flat style that preserves visual clarity and modern character without decorative elements.
Lincoln (The Lincoln Motor Company) was founded in 1917 by Henry Leland and named in honor of the 16th U.S. President, Abraham Lincoln. Since 1922 the brand has been part of Ford, serving as its luxury division. The four‑pointed star emblem appeared in the mid‑20th century and became one of the most recognizable symbols in American premium automotive. Today Lincoln produces luxury crossovers and SUVs such as Navigator, Aviator and Corsair, and is actively developing electric vehicles with a full transition planned by 2030.
