The Mini logo features two symmetrical wings framing the word “MINI” in uppercase letters. The wings consist of straight lines and sharp angles, forming a strict geometric shape. The font of the inscription is sans-serif, with uniform letter thickness. The color scheme is most often monochrome: black or white background with contrasting text. The modern version of the logo differs from previous versions in its simplified wing construction and lack of volumetric effects, aligning with flat design trends.
Mini is a British automotive brand owned by the German conglomerate BMW Group. Originally, the brand was created in 1959 to produce compact and economical city cars. The classic Mini model became a cultural phenomenon due to its innovative design and participation in auto racing. Since 2001, the brand has been relaunched as a premium sub-brand offering modern models with retro design. The current lineup includes hatchbacks, crossovers, and convertibles, combining individual style with technological solutions. Production is primarily located in Europe, and the target audience is urban residents who value unique design and handling.
