
The Pepco logo, representing a chain of clothing and home goods stores, consists of the brand name in text form and an additional graphic element. The name “pepco” is written in lowercase letters using a sans-serif typeface with soft rounded shapes and balanced proportions. The white wordmark is placed on a rectangular panel with a gradient fill: on the left it features a rich blue color that smoothly transitions to a dark pink shade on the right. In the upper right part of the logo, above the final letter, there is a small outlined circle with a heart inside — a standalone brand symbol that complements the text and is used as an element of the brand’s visual identity. This combination of typography, gradient background, and icon creates a cohesive and easily recognizable visual image.
Pepco is an international retail chain founded in Poland, specializing in affordable clothing for the whole family as well as home and everyday goods. The company активно expands its stores across Central and Eastern Europe, offering a wide range of products at accessible prices. The brand is focused on a mass consumer audience and combines simplicity, functionality, and a convenient retail format, with attention to frequent collection updates and network expansion.













