The Sportmaster logo includes a recognizable sign in the form of a stylized human figure made up of two checkmarks and a circle. It is used alongside the brand name in lowercase letters, with the letter “m” styled as a red checkmark that visually echoes the graphic symbol. The logo color palette includes blue, red, and white—these elements have remained in the brand style for many years. The logo first appeared in 1996 and has since changed very little, becoming an integral part of the company’s visual identity.
Sportmaster is one of the largest chains of sporting goods stores in Russia and the CIS, founded in 1992. The company began by distributing foreign products and in the mid-1990s launched its own retail stores. Today, the network includes hundreds of outlets in Russia, Belarus, Kazakhstan, Uzbekistan, Armenia, as well as in China and Poland. Its assortment includes goods for sports, tourism, and outdoor activities, including products under its own brands: Demix, Outventure, Torneo, and others. Sportmaster develops both physical stores and online sales, remaining one of the leaders in sports retail in the region.
