
The Textron Aviation logo, used by the aviation company, is a combined mark that brings together the Cessna and Beechcraft brands. It includes the Cessna logo — a square containing a stylized aircraft shape — and, next to it, separated by a thin vertical line, the Beechcraft logo. Below these two elements appears the inscription BY TEXTRON AVIATION in small uppercase letters. There is also a shortened version of the logo, where the Cessna symbol, the letter B from Beechcraft, and the BY TEXTRON AVIATION signature are arranged horizontally, forming a compact and readable composition. The logo is monochrome — black or white — and is used on the company’s official materials, products, and documentation.
Textron Aviation Inc. is an American aircraft manufacturer established in 2014 after the consolidation of the Cessna and Beechcraft brands under Textron. The company designs, produces, and services aircraft in the general, business, and turboprop aviation segments, including the Cessna Citation, Caravan, Beechcraft King Air families, and others. Textron Aviation maintains a global network of service centers and supports aircraft operators by providing maintenance, upgrades, aftermarket services, and logistics.










