The logo of the brand Vkusno i tochka, introduced in June 2022, features a minimalist design. It includes two diagonal yellow-orange stripes symbolizing French fries and a round red-orange shape representing a burger patty. These elements are placed on a dark green background associated with freshness and naturalness. Visually, the composition suggests an abstract letter “M,” indirectly referencing the previous brand without direct copying. The name Vkusno i tochka literally translates as “tasty — and that’s it,” highlighting simplicity and confidence.
The restaurant chain Vkusno i tochka emerged in 2022 following McDonald’s exit from the Russian market. Its new owner, Russian entrepreneur Alexander Govor, continued operations by retaining the previous team, suppliers, and most of the menu. The first restaurant under the new name opened on June 12, 2022. While the menu remained familiar, signature items such as the Big Mac and McFlurry were renamed. Since its relaunch, the brand has actively expanded with food trucks, delivery services, and new locations, focusing on affordability, quality, and fast service.
