The current Wingarage logo, used by the Russian chain of wine and grocery stores, has two main versions. The standalone icon appears as a turquoise circle with the yellow outline of a glass shaped like the letter U with a stem below. The full logo is built differently: on the left is a yellow circle with the dark gray inscription «ВИН», and on the right is the word «ГАРАЖ» in the same dark gray color. The letters are drawn in rounded geometric forms with strokes of equal thickness, and in the letter «Ж» the upper central vertical stroke is missing, which makes the outline of a glass visible there as well. The name is formed from the words «вин» and «гараж», which directly matches the format of the chain focused on drinks and everyday groceries close to home.
Wingarage is a brand of the Russian company Lenta, under which a chain of compact food and beverage stores is being developed. The format began testing in spring 2024, and the company describes the chain as a nationwide wine-and-grocery retail network. The brand description emphasizes a wide assortment of drinks, fresh products, daily promotions, pickup, and a concept built around being close to the customer. The project also grew to more than 80 stores in Saint Petersburg before expanding into Moscow, so Wingarage is being developed not as a local experiment, but as a separate direction within large-scale food retail.
