The Zoozavr network logo consists of the brand name written in rounded purple letters, where both “O” characters are styled as eyes with pupils — this creates a friendly, animal-like image. The logo is done in a soft purple color scheme emphasizing pet care. The font is cartoonish, sans-serif, with thick lines, close to a children’s style. Below the eyes is a small curved line shaped like a smile, enhancing the visual association with a character.
Zoozavr is a Russian pet store chain launched in 2018 by the Detsky Mir group of companies. The first store opened in December 2018 in Moscow, after which the format rapidly expanded. The network offers a wide range of pet products: from food and accessories to veterinary drugs and pet cosmetics. Its own private labels are actively developed. By 2024, the chain includes over 150 stores across dozens of Russian cities, with an active online store and mobile app used by over 1.5 million people. Zoozavr focuses on digital services, omnichannel interaction, and convenient delivery.
