The Grab logo of the mobility, delivery and digital payments platform is a green wordmark with broad, rounded letters. Each letter is formed by parallel lines separated by narrow transparent gaps. The first letter has a clear double outline, while the final b ends in a large round loop. The primary green version is intended for light backgrounds. Grab’s official brand assets also include the same lettering in white for dark backgrounds. Both versions identify the main Grab brand, rather than a separate service such as GrabFood or GrabPay.
Grab Holdings Limited began in Malaysia in 2012 as MyTeksi, an app for booking rides. It grew into a platform for everyday services across Southeast Asia and is now headquartered in Singapore. Through the Grab app, people can book transport, order food or groceries and send parcels. Financial and payment services are available in certain markets as well. The platform connects consumers with drivers, delivery partners and local merchants. That is why the main Grab logo appears alongside several different types of service.
