The Pentagram logo, representing the independent design studio, consists of the name set on one line. The initial P is uppercase and the remaining letters are lowercase. The serif letterforms show a contrast between thick and thin strokes. The large initial P establishes the height of the wordmark, while the descender of g extends below the baseline. The vertical strokes of t and the rounded parts of e, a and m form a dense yet readable sequence. The logo is used in black or white, depending on the background.
Pentagram is an independent multidisciplinary design studio with British roots. Its work spans visual identity, brand strategy, products and packaging, exhibitions, digital interfaces, advertising and type design. A distinctive feature of the studio's structure is that its partners are both practising designers and business owners who work directly with clients. Teams can undertake projects independently or join forces on shared work. The studio collaborates with organisations of different sizes and across industries, from cultural institutions to technology companies. Pentagram has offices in London, New York, Austin and Berlin.
