The Interbrand logo, representing the branding consultancy, consists of the brand name set on one line in sans-serif capitals. The letters are tightly spaced, their edges almost touching to form a long, continuous wordmark. The stroke weight remains fairly uniform. This wordmark has no separate symbol, tagline or frame. The logo can appear in near-black or white, depending on the background.
Interbrand is an international consultancy that helps organisations create and develop brands. Its work combines strategy, analytics and design, from defining a brand's role in a business to creating a system for its visual and verbal expression. The company studies how brands influence the decisions of customers, employees and investors and uses these insights in development projects. One of Interbrand's well-known activities is Best Global Brands, a study of the value and position of leading global brands. Its teams work with clients across countries and industries. Interbrand's practice covers both the creation of new brands and changes to existing ones.
