The DiDi logo of the ride-hailing platform combines an orange symbol with a dark wordmark. The symbol has a broad curved lower section and two straight horizontal sections at different heights above it. Beside it, the brand name appears in large rounded letters with circular dots over both i’s. The color version pairs orange and dark lettering on a light background. A separate all-white version of the symbol and wordmark is available for dark backgrounds. Both represent the main DiDi brand rather than a particular ride service.
DiDi is an international mobility platform that began in China in 2012 with a taxi-booking app. Its services let passengers request car rides or taxis and connect drivers with trips. Depending on the market, the company also offers chauffeur services, delivery, intra-city freight and other related products. DiDi operates in the Asia-Pacific region and Latin America, among other markets. The logo on this page identifies the overall brand, not a local app version or a specific type of ride.
