The Lynk & Co logo, used by the automotive brand, is a LYNK & CO wordmark with an ampersand between the two parts of the name. All the letters are uppercase and sans serif, but their shapes differ from conventional typesetting. The Y retains a diagonal descending from the upper left and a lower vertical stem, while the usual upper-right arm is absent. The N and K are built from straight and diagonal strokes. Rounded C and O letters form the second part of the wordmark, with a gap in the upper-left part of the O. The narrower ampersand sits below the tops of the letters and separates LYNK from CO. Straight-cut terminals and openings in the letters are retained in both versions. The primary version is black, with an additional white version for dark backgrounds.
Lynk & Co is an automotive brand established in 2016. Its European range includes the 01 and 08 plug-in hybrids and the fully electric 02 crossover. The European company Lynk & Co International is based in Gothenburg, which is also home to the brand’s design centre. The brand develops sales through local partners and branded spaces that it calls clubs. Alongside private customers, its European website has a dedicated offering for businesses and corporate fleets. Its digital services support everyday car use: the app lets users control selected vehicle functions, while the car-sharing platform allows them to make their car available to other drivers and manage bookings. The availability of services and specific models depends on the market.
