The Pantone logo, representing the brand of colour standards and design tools, consists of the name set in bold sans-serif capitals. Wide strokes form a dense horizontal wordmark. Its structure combines straight lines, the diagonal of N and the enclosed counters of P, A and O. The O has a large oval counter, while the E ends in three horizontal bars. The logo can be used in black or white, depending on the background.
Pantone develops colour standard systems and tools that help designers and manufacturers communicate colours precisely. In 1963, the company introduced the Pantone Matching System for the printing industry. Numbered samples make it possible to discuss and reproduce shades with less reliance on verbal descriptions or on-screen images. Today, Pantone's solutions are used not only in printing but also in textiles, clothing, plastics, interiors and industrial design. Its standards are available as physical fan decks and samples, as well as through digital tools. The Pantone Color Institute is a separate area of activity focused on colour research, consultancy and colour trend analysis.
