The current Chery logo was introduced in 2023 as part of the brand’s visual refresh. It features a monochrome flat design: a stylized oval with three intersecting lines forming an abstract letter “A”. Next to it is the word CHERY in a clean geometric typeface without embellishments. The new logo has entirely moved away from the previous chrome 3D look in favor of a sleek digital-friendly design. This makes the emblem versatile and highly legible in digital interfaces, apps, and print.
Chery Automobile Co., Ltd. is a leading Chinese automaker founded in 1997. From the outset, the company has focused on proprietary technology and independence from foreign brands. It began exporting in the 2000s and is now present in over 80 countries with assembly plants abroad.
The brand develops sub-lines such as Omoda, Exeed and Jaecoo, targeting various markets. Company priorities include hybrid and electric vehicle development, ADAS technologies, and AI-based platforms. Chery invests heavily in design and competes with international automakers in the mid-price segment.
