
The John Deere logo of an agricultural and construction equipment manufacturer is designed as a combination of a distinctive emblem and a textual brand name. The emblem is a green panel with a smoothly curved outline and a double yellow-green border, inside which is a yellow silhouette of a leaping deer. Next to the emblem is the “John Deere” wordmark, set in a sans-serif typeface with uniform stroke width. The green and yellow color scheme is firmly established in the brand’s official visual identity.
John Deere is a brand of Deere & Company, an American industrial manufacturer of equipment and solutions for agriculture, construction, forestry, and municipal sectors. The company was founded in 1837 by John Deere and over the decades evolved from producing agricultural tools into one of the world’s leading manufacturers of tractors, harvesters, construction machinery, and digital agricultural technologies. Today, Deere & Company operates globally, and the John Deere brand remains the primary designation for the company’s products, services, and technological solutions in international markets.














