The ROX Motor logo, used by a premium off-road SUV brand, consists of a rectangular emblem and the brand name. The emblem has an angular cutout that begins at the right edge, runs horizontally to the left, then turns downward at a right angle near the left edge and opens at the bottom. Beside the emblem, the brand name is drawn with thin strokes of uniform thickness. The letters are predominantly square or rectangular with rounded corners, while the X consists of two intersecting diagonal strokes. The logo is used in black or white, and the emblem can also appear on its own. The name ROX echoes the English word “rock” and is associated with strength and reliability. The emblem has been used since the introduction of the brand’s first model, the ROX 01, in 2023.
ROX Motor is a Chinese automotive brand created by ROX Intelligence, a company founded in Shanghai in 2021 by entrepreneur Chang Jing, who had previously founded Roborock, a manufacturer of robotic vacuum cleaners. In China, the brand is also known as Jishi (极石). In 2023, the company introduced its first SUV, the ROX 01, with a series-hybrid powertrain: electric motors drive the wheels, while a gasoline engine generates electricity. The vehicle was designed in collaboration with the Italian design studio Pininfarina. Since 2024, the brand has been expanding into international markets, including the Middle East and other parts of Asia. In 2025, the flagship ROX ADAMAS SUV was unveiled, and the ROX LAVA model was announced in 2026. The brand specializes in premium electrified SUVs for family travel and long-distance journeys.
