
The logo of GUM represents the company’s name shown as the abbreviation “GUM” with a pseudo-volume letter style. The main version is a light-yellow or white symbol on a burgundy background. The secondary round version features the silhouette of the GUM building with the founding year 1893 in the centre, “RED SQUARE” below, and the brand abbreviation above. For use on light or contrasting backgrounds, the logo can appear in burgundy colour. The design elements reflect the architectural details of the building’s façade, including the pediment and towers, matching the visual identity of the complex.
GUM, located on Red Square in Moscow, is a central symbol of Russian retail and the country’s architectural heritage. The first building of the complex opened in 1893, designed by architect A. N. Pomerantsev. The store was named “State Department Store” in 1921, and the modern brand stands for “Main Department Store”. Today, GUM is a premium shopping centre featuring boutiques of world-renowned brands, restaurants, entertainment, and also a network of branches in major Russian cities offering a similar range of goods and services.












